It’s Not Just Where You’re Going—It’s Why
We’re here to help families and professionals make wise financial decisions—with clarity, purpose, and zero sales pressure. Everything we do is grounded in trust, transparency, and the commitment to Strive Upward.
Fee-only, Client-first approach
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No investment minimums
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Custom plans for real-life
Faith-driven, West Texas-based
The Story Behind Our Name
As a college freshman 500 miles from home, Derek was searching for a place to belong when he found Laura Hammack's heart and door wide open. A wife, mother of four, and woman of faith, Laura had a magnetic spirit that drew people in. She always offered a listening ear and a warm embrace, whether life was tough or good.
It seemed unusual that she kept her home's front door open. But to Derek, it was a loving act of rebellion—a refusal to accept the isolation around her and an invitation to those in need of a home.
Derek named his company Open Door Financial Advisors to honor Laura Hammock—a woman who raised a family, fought cancer, and, above all, kept her door open when the world was closing its heart.
It seemed unusual that she kept her home's front door open. But to Derek, it was a loving act of rebellion—a refusal to accept the isolation around her and an invitation to those in need of a home.
Derek named his company Open Door Financial Advisors to honor Laura Hammock—a woman who raised a family, fought cancer, and, above all, kept her door open when the world was closing its heart.
“But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, self-control; against such thing there is no law.”
-Galatians 5:22-23
-Galatians 5:22-23
Our Story
Open Door Financial Advisors was built around a simple belief: financial planning should help you live with clarity, not just accumulate more.
We believe financial decisions should support your bigger mission—your family, your faith, and your community. That’s why we don’t sell products, require investment minimums, or take commissions. Instead, we focus on what matters most to you—and build a plan around that.
Today, we serve families across West Texas and beyond, offering transparent, fee-only planning for people who want a clearer, more intentional way forward.
We believe financial decisions should support your bigger mission—your family, your faith, and your community. That’s why we don’t sell products, require investment minimums, or take commissions. Instead, we focus on what matters most to you—and build a plan around that.
Today, we serve families across West Texas and beyond, offering transparent, fee-only planning for people who want a clearer, more intentional way forward.
Meet Derek Finley, CFP®
Derek is a second-generation financial advisor with over a decade of experience helping families, professionals, and business owners navigate life’s biggest financial decisions.
A graduate of Texas Tech’s Personal Financial Planning program, he brings both expertise and empathy to every conversation—offering honest advice, long-term perspective, and a deep belief that your financial plan should reflect what matters most.
After years advising high-net-worth clients in Houston, founder Derek Finley saw a need for something different—an approach centered on purpose, not just portfolios. Inspired by his faith and the families around him, he launched Open Door Financial to provide honest, personalized financial guidance to people who want their money to serve their values—and build a life guided by more than numbers.
A graduate of Texas Tech’s Personal Financial Planning program, he brings both expertise and empathy to every conversation—offering honest advice, long-term perspective, and a deep belief that your financial plan should reflect what matters most.
After years advising high-net-worth clients in Houston, founder Derek Finley saw a need for something different—an approach centered on purpose, not just portfolios. Inspired by his faith and the families around him, he launched Open Door Financial to provide honest, personalized financial guidance to people who want their money to serve their values—and build a life guided by more than numbers.
Organizations We Support
Matador Club
Empowering student-athletes through character, leadership, and financial support.
Red Raider Sports
Bringing Texas Tech athletics to fans through live broadcasts, exclusive content, and community connection.
Red Raider Club
Taking support for Texas Tech Athletics to the next level.
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